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CAPTURE TOTALE
CAPTURE
TOTALE
THE NEW SERUM
7 days to make a difference: Capture Totale Le Sérum is the 1st Dior anti-aging serum that transforms skin by making it visibly firmer. Skin is 2 times firmer*.
*Self-evaluation by 35 women after 7 and 14 days of application.
CAPTURE THE YOUTH OF YOUR SKIN
Discover the new Capture Totale in a 30ml botte, the ideal trial size or for accompanying you on your travels.
THE NEW TOTAL APPLICATION
Discover Capture Totale Le Serum with Sean Garrette, accredited Dior Skincare Expert.
THE ALLIANCE OF DIOR FLORAL SCIENCE AND HIGH-TECH MOLECULES
Formulated with 98%* natural-origin ingredients.
* Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. Water percentage included. The remaining 2% contribute to the formula’s performance, sensory appeal and stability.
TOTAL INCLUSIVITY TESTED ON MORE THAN 600 PEOPLE
A COMPREHENSIVE TESTING PLATFORM
ALL 110 SKIN TONES.
INCLUDING MEN AND WOMEN.
ALL SKIN TYPES, EVEN THE MOST SENSITIVE.
ALL AGES, FROM 18 TO 70 YEARS.
ALL LOCATIONS.
THE MOST INCLUSIVE* PANEL OF TESTS
The inclusive testing platform includes 600 people of varying age, gender and skin type. The tests were carried out all over the world, on 110 skin tones.
*At Dior.
PROVEN RESULTS ON SKIN FIRMNESS
7 DAYS TO MAKE A DIFFERENCE
SKIN IS 2 TIMES *
*Self-evaluation by 35 women after 7 and 14 days of serum use.
91%
Skin appears and feels more lifted after the first use.*
94%
Skin appears and feels more firm after the first week of use.*
98%
Skin appears visibly regenerated after 1 month of use.*
*Self-assessment, 104 women, 28 days.
TOTAL FLORAL SCIENCE
Formulated with 98%* natural-origin ingredients, Capture Totale Le Sérum includes fermented longoza extract with revitalising properties and iris extract, selected specifically for its ability to stabilise and boost longoza's benefits.
* Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. Water percentage included. The remaining 2% contribute to the formula's performance, sensory appeal and stability.
THE NEW REVITALIZING FERMENTED LONGOZA EXTRACT
The Capture Totale serum is infused with natural-origin extracts, including Madagascan longoza, the iconic ingredient of the range. Fermented and vectorized within the formula, it aids to promote skin revitalization.
THE NEW PROTECTIVE IRIS EXTRACT
Infused in the formula of the new Capture Totale Le Serum, iris extract reinforces the benefits of fermented longoza extract on the skin's youthful structures for long-lasting, anti-aging action.
A FORMULA WITH 98%* NATURAL INGREDIENTS
* Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. Water percentage included. The remaining 2% contribute to the formula's performance, sensory appeal and stability.
THE DIOR IRIS GARDEN
Created in 2018 through a partnership between the House and the Tascana Giaggiolo cooperative, the Dior Iris Garden is located in the Chianti valley, near Florence in Tuscany. This region is the historic cradle of Iris florentina.
THE BEST OF DIOR'S ART OF FORMULATION
7 years of formulation, 43 ingredients, including 13 actives. The light, velvety texture of this serum was born from the combination of two natural-origin emulsifiers, without the use of silicones.
A NEW ECO-DESIGNED BOTTLE
20%
PCR* Glass
-25%
Carbon footprint*
-52%
Paper consumption**
*Preliminary calculation of the carbon footprint from primary packaging materials.
**Calculation based on estimated sales volume of 30ml and 50ml formats for 2023
